Maximizing Your Depop Shop with these 3 Data-Driven Insights

Data is one of the most powerful tools for Depop sellers looking to take their shop to the next level. By analyzing sales data, sellers gain a deeper understanding of customer preferences, product performance, and overall shop trends. Instead of relying on guesswork, data empowers sellers to make informed decisions that drive growth, from pricing strategies to inventory management. Tracking and interpreting this data ensures that sellers stay ahead of the competition and can adapt quickly to changes in the marketplace.

Each shop is going to value slightly different metrics, but I’ll take you through a few metrics that are must-knows for every serious Depop Seller.

1: Best selling items

• You want to know which items sell the best on your shop. This is especially important if you are selling in a variety of categories. This is an often overlooked metric, but we’ve had users completely change their shop strategy based off this metric. If your shop excels in one area, it’s probably wise to lean into that area and spend less time on the less-popular categories. This has become one of Mepop’s most popular charts to study.

2: Best selling months

• In theory, what if you generate 75% of your revenue during certain months/weeks of the year? That would be pretty good information to know as a shop owner. Knowing this would allow you to build and cycle inventory accordingly. On the flip side, if you know you’re heading into a slow month, you may not want to stock up on as much inventory as you were buying previously. This is why we built a specific month-based revenue chart.

3: Average Monthly/Weekly Net Profits

• It’s wise for any business owner to know how much they’re bringing in. Depop has very little analytics on these numbers. If you want to build a seriously successful Depop shop, you must be aware of what you can/should spend on future inventory, paying yourself, and any other business-related expenses. We have lots of tools to help track revenue on a daily, weekly, monthly basis for all you shop owners.

This is really just scratching the surface of useful insights. Running a Depop shop is one thing, but growing it to be a serious side-hustle (or full-time job) requires lots of analysis and studying the numbers.

Mepop Reports is the easiest, most thorough reporting tool for Depop Sellers. It has all the metrics you need to step your shop up in terms of sales, and total profits.