Mastering the Depop Algorithm in 2024 🚀

Understanding what’s under the hood of the Depop algorithm is essential for optimizing your listing. You might have great items, but just list them in a way that isn’t rewarded by the algorithm. Whether selling on Depop is just a small side hustle, or a full time operation, staying on top of the inner workings of Depop’s algorithm will be a game changer for your shop.

So I’ll start off by saying the saying that the system is complex and fluid. Depop doesn’t shed all their secrets about how they prioritize listings, but they give hints. This is a complied list of things that are known about the Depop algorithm as of October 2024. References will be at the bottom.

1. Relevance to Search Terms 🔍

The most critical factor is relevance. When users search for an item, the algorithm matches their query with listings based on keywords in titles, descriptions, brand names, colors, and categories. Detailed, keyword-rich descriptions that include relevant terms (like “vintage Levi’s denim jacket” instead of just “denim jacket”) significantly improve your search ranking.

2. High-Quality Listings 📸

Depop rewards clear, detailed listings. This means that high-quality photos showing multiple angles, accurate and descriptive titles, and specific details about the item’s condition, size, material, and brand will help your listings stand out. Avoid keyword stuffing, but make sure your key information is included in a natural way.

3. Popularity Metrics 💬

The algorithm favors listings that have more engagement. Items that receive a higher number of views, likes, and “add to bags” are more likely to show up in search results. This means that creating listings people want to interact with (e.g., trendy items or products that appeal to Depop’s core demographics) can improve your visibility.

4. Frequent Listing and Re-Listing 🔄

Posting new items regularly and re-listing older ones can keep your shop fresh in Depop’s algorithm. Many top sellers list items daily or re-list older ones to maintain visibility. Regular activity signals to the algorithm that your shop is active!

5. Boosted Listings 💸

Depop also offers a paid “boost” option, temporarily increasing an item’s visibility. Boosted listings appear alongside organic results but get additional exposure. While this comes with a fee, it can be effective for increasing visibility during key moments.

✨ PRO TIP ✨ Mepop gives you great insights into how effective your boosted listings are doing.

6. Positive Customer Experience 🌟

Fast shipping, accurate descriptions, and polite communication help maintain a positive seller rating. Good reviews lead to more visibility. Sellers who consistently receive positive feedback are more likely to have their items shown to potential buyers.

7. Seasonality and Trends 🍁🌸

Depop’s audience is trend-driven, so aligning your listings with current fashion trends or seasonal demand improves your chances of selling. For example, listing cozy sweaters in the fall or lightweight fabrics in the spring matches the shopping habits of Depop buyers.

All in all:

By understanding these key components, you can tailor your listings to what Depop’s algorithm looks for, boosting your shop’s visibility and increasing your sales. Keep refining your strategy and stay informed as the algorithm evolves!

References:

• Marketing Scoop: How to Sell on Depop Fast
• Depop Blog: Depop Search and How It Works
• Depop Help Center: How Depop Ranks Search Results